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BBVA Stadium GM Juan Rodriguez honored as an industry All-Star by VenuesNow

BBVA Stadium GM Juan Rodriguez honored as an industry All-Star by VenuesNow

Oct 21, 2020

BBVA Stadium Executive Vice President and General Manager Juan Rodriguez was honored by VenuesNow as an industry All-Star, the publication announced today in its October issue.


VenuesNow is a leading trade publication that covers live entertainment venues throughout the world. The publication covers every aspect of live event venues, including operations, security, technology, concessions, bookings, sponsorships, ticketing, tenants and more.


Introduced in 2019, the All-Stars award recognizes and honors extraordinary people and places changing the face of the venues business. Rodriguez was one of 50 honorees across the sports and entertainment industry. Factors that were included in the selection process included documented excellence, innovation, financial success, commitment to diversity, and leadership in their field.


“I am overwhelmed and humbled to be included with a tremendous group of my peers, friends, and leaders dedicated to creating a memorable fan experience. I've been incredibly fortunate to be surrounded by mentors who've invested their time in my continued development, as well as the countless talented team members dedicated to making every event a success,” Rodriguez said. “This award is a reflection of the incredible people who've stood with me along my journey and the communities I've been able to call home. Thank you to VenuesNow for this honor, and thank you to the entire team at BBVA Stadium, the Houston Dynamo and Dash for holding it down every day.”


Rodriguez was named the Executive Vice President and General Manager of BBVA Stadium in Houston in June of 2017. Under his leadership, the facility has undergone a number of upgrades, including updates to the concession experience, installation of next-generation WiFi 6 throughout the building, and the installation of new LED video boards. Rodriguez also oversaw a major initiative to rename the facility from BBVA Compass Stadium to BBVA Stadium in alignment with BBVA’s global rebrand in 2019.


This year, under Rodriguez’s leadership, BBVA Stadium was the first facility in Houston to reopen to fans, doing so with the approval of health experts from the City of Houston and Harris County in mid-September with a limited capacity. The facility took a number of safety precautions, including requiring temperature scans and health surveys for all individuals prior to entry, digital ticketing, physically distanced seating, contact-free concession and merchandise ordering, and enhanced sanitation protocols.


“We are incredibly fortunate to have a leader of Juan’s caliber at the head of our efforts to deliver championship-level experiences to our guests at every event,” said Houston Dynamo and Houston Dash president John Walker. “Juan has been instrumental in improving the guest experience through capital improvements to the facility as well as enhanced guest service initiatives, and his leadership has been particularly crucial this year as we have adapted to the changing environment caused by the COVID-19 pandemic.”


Prior to joining the club, he spent the previous three years as the Senior Vice President of Arena Operations for the NBA’s Sacramento Kings. In that role, he oversaw the construction and opening of the Golden 1 Center, the Kings’ new home arena in Downtown Sacramento hailed as the greenest and most technologically advanced sports venue in the world, and served as General Manager of the arena. Golden 1 Center was named Sports Facility of the Year in its first year of operation by the Sports Business Journal.


The move to BBVA Stadium brought Rodriguez back to Houston, where he previously spent more than 14 years with Reliant (now NRG) Park in a number of roles. During his tenure at Reliant Park, Rodriguez helped oversee the construction and opening of Reliant Stadium, home of the NFL’s Houston Texans, and major events such as Super Bowl XXXVIII, the 2011 NCAA Final Four, the Houston Livestock Show and Rodeo, and numerous major international soccer matches.


Rodriguez has more than 25 years of sports and entertainment experience to this role, including experience in the NFL, NBA, NHL, NCAA in addition to a diverse entertainment background.  He began his operations career with an Arena Football League team in his hometown before transitioning to venue management at Miami Arena in 1995.


Since it opened in 2012, BBVA Stadium has hosted more than 350 ticketed events and has established itself as the premier facility in America for international soccer matches. The stadium has played host to nearly 20 different international soccer clubs, more than 30 men’s and women’s national soccer teams and 17 men’s and women’s national rugby teams.